1. You ask for goals and metrics before a project starts
2. You search for analogous historical programs to give you sense of potential results
3. You ask too many questions when a vendor uses jargon or overly technical terms
4. You talk with others who have tried this type of marketing before
5. You push vendors for CPA or pay for performance deals
6. You make vendors give you the full volume price until a medium is proven
7. You don’t believe the hype about anything that is hot
8. You start with a low cost test whenever possible
9. You believe in results over rate cards
10. Your colleagues ask you to critique their programs to help improve results.

Did I mention I am hosting a new webinar and podcast series for the Skeptical CMO
?

Did I miss any others?