The Skeptical CMO and Friends » webinar http://www.skepticalcmo.com Webinar and podcasts exploring the intersection of marketing and social media Tue, 23 Jun 2009 20:26:06 +0000 http://wordpress.org/?v=2.8.3 en hourly 1 Ten signs you are a skeptical marketer http://www.skepticalcmo.com/2009/05/14/ten-signs-you-are-a-skeptical-marketer/ http://www.skepticalcmo.com/2009/05/14/ten-signs-you-are-a-skeptical-marketer/#comments Thu, 14 May 2009 15:18:36 +0000 fmdays http://www.skepticalcmo.com/?p=26
  • You ask for goals and metrics before a project startslolcmo
  • You search for analogous historical programs to give you sense of potential results
  • You ask too many questions when a vendor uses jargon or overly technical terms
  • You talk with others who have tried this type of marketing before
  • You push vendors for CPA or pay for performance deals
  • You make vendors give you the full volume price until a medium is proven
  • You don’t believe the hype about anything that is hot
  • You start with a low cost test whenever possible
  • You believe in results over rate cards
  • Your colleagues ask you to critique their programs to help improve results.

    • Did I mention I am hosting a new webinar and podcast series for the Skeptical CMO
    ?

    Did I miss any others?

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